Google Ads can’t tell a $50k fire job from a wrong number.

So it spends your budget chasing whichever is cheaper to win. Relay sends the real value of every closed job back to Google automatically, and updates it as the job grows, so your budget starts bidding toward the big losses instead of the tire-kickers.

Book Demo Explore Platform

What it does

Spend to closed revenue, closed automatically.

Relay captures the click, follows it to the job, and sends the job’s real value back to Google Ads, then keeps it accurate as the job changes.

Captures the ad click on every tracked call
Ties the call to the job it becomes
Sends real job value to Google Ads automatically
Restates the conversion value when the job grows
Spam excluded; already-sent skipped, no double-counting
Works within Google’s ~90-day conversion window

Capabilities

How the Google Ads loop works.

The things that make it real closed-loop attribution, not a weekly export you upload by hand.

Closed loop

From ad click to closed job, automatically.

When a visitor calls a Relay tracking number, Relay records the ad click that drove that session. As the lead becomes a job, Relay ties the two together and, on a recurring sync, uploads the click as an offline conversion to Google Ads with the job’s real dollar value. Spam calls are excluded, and anything already sent is skipped.

The ad click captured on the tracked call
Call tied to the job and its real value
Uploaded to Google Ads automatically, no weekly CSV

Value restatement

The value corrects itself as the job grows.

When a job’s value changes (an estimate becomes a signed contract, or a supplement is added), Relay restates the conversion in Google Ads, updating the value in place with no double-counting. So Google is optimizing toward what the job is actually worth, not the first number it saw.

Estimate value sent early, then upgraded to the signed amount
Restated in place, so Google never double-counts
Smart Bidding optimizes toward true revenue

Prefer it done for you?

Or let Relay run your ads entirely.

Don't want to manage Google Ads yourself? Relay's team can build, run, and optimize your campaigns for you, on an account that always stays yours.

Campaigns managed and optimized by Relay
Your account and data stay yours, always

See managed Google Ads

Built for restoration

Why it changes what you get for your spend.

The things that make Relay’s Google Ads integration fit how restoration marketing actually pays off.

Google optimizes for what you tell it converted
Feed it "a call happened" and it chases volume. Feed it real job revenue and it bids toward the six-figure losses, because now it can tell them apart.
A call isn’t revenue
Big-loss jobs and cheap tire-kickers look identical to Google until you send the money. Relay sends the money — the actual job value, per closed job.
Restatement is the hard part, done for you
Restoration values move from estimate to signed to supplemented. Relay updates the conversion in place each time, so the number Google sees stays honest without double-counting.
ROI in revenue, not clicks
The result is spend versus closed revenue per channel (the number your owner actually cares about) instead of impressions and lead counts.
Connect once, then it runs itself
Connect your Google Ads account and pick the upload target once. From there the sync runs on its own; the manual CSV export stays available as a fallback and for backfill.

Works with

Connected to communications, marketing, and jobs.

The click is captured on the call, the value comes from the job, and the ROI shows up in marketing: one loop, not four tools.

Google Ads FAQ

Questions about the Google Ads integration.

Bid toward revenue, not tire-kickers.

About an hour with a restoration specialist. We’ll show the click-to-closed-job loop (capture, upload, and restatement) running against the way you run Google Ads today.

Book Demo

Google Ads can’t tell a $50k fire job from a wrong number.

Spend to closed revenue, closed automatically.

How the Google Ads loop works.

From ad click to closed job, automatically.

Demo Customer

The value corrects itself as the job grows.

Or let Relay run your ads entirely.

Why it changes what you get for your spend.

Google optimizes for what you tell it converted

A call isn’t revenue

Restatement is the hard part, done for you

ROI in revenue, not clicks

Connect once, then it runs itself

Connected to communications, marketing, and jobs.

Communications

Marketing

Jobs

Questions about the Google Ads integration.

Bid toward revenue, not tire-kickers.